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Austin Micro Brewer's 99 Pack of Beer Nearly Breaks The Internet

 
Austin Micro Brewer's 99 Pack of Beer Nearly Breaks The Internet

From the DailyDot....we learn that the beer promotion that near every college student a dreams of is now a reality, thanks to Austin Beerworks recent, but shall we say "limited" release of  a monstrous 99-pack of beer. The beer featured in the super-sized beer box is the brand's Peacemaker Extra-Pale Ale.

 

The 99  pack was obviously an instant hit for folks around Austin, Texas. Credit for the genius marketing idea goes to  Austin-based marketing agency The Helms Workshop.

You can read more about the Austin Beerworks' 99 pack beauty here.

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